How to Integrate Social Media into Your Business
Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use. There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis. The benefits this...
Setting Up a Six Figure Website
The amount of money you could potentially make online is astronomical. Plenty of people have quit their full time jobs because they managed to set up a system that makes more money than they thought possible. With millions of dollars being spent online every day,...
Are You Advertising or Engaging?
The traditional view of advertising is a bit of a one-way street. You create a marketing strategy that is designed to deliver a particular message to your target audience. This can be used to tell customers how your product is better than others, how it’s more...
Making the Jump from Traffic to Sales
One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone. Now obviously, websites need visitors. The more visitors a website gets (or so we’re told) the more profitable it will be. What many marketers soon find out,...
Fail-Safe Tips for Effective Media Buying
Media Buys (buying packages of ad space) can be a great way to help grow your business. Finding the right place to advertise will open up a large audience that might be receptive to your current marketing efforts. There is, however, a right way and a wrong way to do...About Author
I came out of the academic world with a Master of Business Administration (MBA) and a Doctorate in Physical Therapy. I woke up feeling unaccomplished and drained from working 40 hours a week. Life was uninspired, and I truly wasn’t having fun. I found myself feeling like my parents who sent me to school to be better than them. Something was obviously missing, as much as I enjoy my career in healthcare, I had the entrepreneurial bug. I learned quite early, I wasn’t built to punch in and out, doing the same thing daily. 